Market Share Driven Forecast

Configure assumptions, execute forecast, compare scenarios

Start Date

Forecast Length (months)(months)

Forecast End Date

Edit either this date or the number of months; the other value stays synchronized.

Annual Market Growth(%)

Year-over-year growth rate applied to total market TRxs beyond the actuals.

Launch Month

Month ProductX enters the market. Pre-launch share = 0.

Peak Market Share(%)

ProductX's eventual share of the total market.

Time to Peak(years)

Years from launch to reach peak share. Maps to one of the canonical uptake horizons (2–8 years).

Uptake Curve

ramp to peak

Shape of the share ramp from launch to peak. Pick the published curve closest to your product profile.

Tablets / TRx(tablets)

Average tablets per prescription.

Tablets / Bottle(tablets)

Non-Retail Demand(%)

Adjustment for demand outside the retail channel.

WAC / Bottle (current)($)

Wholesale Acquisition Cost per bottle at model start.

Annual Price Increase(%)

WAC bump applied each January.

GTN (current)(%)

Current Gross-to-Net discount rate.

GTN Annual Improvement(%)

Amount GTN decreases each year (improves net realization).

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Configure & Execute

Adjust assumptions in the left panel, then click Execute Forecast to generate a monthly time-series forecast. Set a baseline, tweak assumptions, and compare scenarios.

AI Assistant

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Methodology Assistant

Ask about assumptions, forecast results, or request changes.